These days, there are so many kinds of reality… Augmented reality, designed to add information to the physical world. Virtual reality, designed to put you in a whole different world. Actual reality, you know, where the people, pets, things and places you’ve loved your whole life ACTUALLY exist.
AR/VR technologies are truly amazing, and they grow by leaps and bounds every year. Traditionally growth in the *reality realms starts in the gaming industry. The virtual reality (VR) headset race is always on, and there are more competitors to supply the hardware than ever, with the Oculus Rift and Sony Playstation VR consistently leading the ranks.
Augmented reality (AR) hardware (some examples of AR hardware include Epson Moverio, Magic Leap One, and Microsoft HoloLens) typically comes in the form of glasses with lenses that allow you to see the actual world around you, with an added heads-up display that imposes (hopefully) useful and relevant data onto the world around you. This can also be somewhat accomplished with smart phones; think of Pokémon GO, or something quite a bit more useful like Google Translate, which allows you to hold your phone up to a block of text in any language and convert it to your native language for translation purposes. (As a side note, Google Translate is totally cool, and it works really well. On a recent adventure to France with family, my verbal French was just good enough to get us around with people, and The Google’s augmented reality French was brilliant enough to let us roam the city viewing beautiful sights and know what we were looking at.)
Clearly there is money to be made (and spent) on this booming industry… But is this trend fueling our addiction to social media, smart phones and getting away from actual reality? It seems that we are nearing a fork in the road we are currently on, where everyone seems to be more engaged with their technology, and less engaged with friends, family and life. That fork can either bring us more separation through technology, or we can find a way to use technology to help us set technology aside to do the heavy lifting and bring us closer to each other, like the good old days.
Hold on one second, Facebook is calling…
This week on The Raika Show, we are exploring AR and VR… And how they impact our actual “R”. Technology has the potential to open up our lives and our experience in amazing ways. But only if we use it correctly. Is our addiction to social media, smart phones and “being connected” ultimately what separates us from each other?
This week on The Raika Show, we are exploring the wonder of Augmented Reality and Virtual Reality… And discussing the impact of both on our actual Reality. Could this technology be the key to bringing humanity back to actual connectedness? Or does it further fuel our addition to social media, smart phones and the illusion of being connected?
Listen to it here, on your favorite podcast aggregator, or get it on iTunes!
Ahh, the Internet of Things… Smart thermostats, smart lights, smart door locks. The world is now just plain SMARTER because of these tiny little robots we’ve entrusted to care for the mundane logistics in our lives.
Are they really trustworthy? What is IoT, how was the spec invented, and what were the creators thinking anyway?
There’s no easy way to tell someone that spending tens or hundreds of thousands of dollars on an app and putting it in the store is not going to default you to making millions of dollars. It’s even harder when that someone has already spent that money and has no downloads.
Do your customer research, market validation and user testing BEFORE you spend money. And you need, need, need MARKETING.
I know you think you need it... But you don't. If you're the 0.01% of all people developing something that really REALLY is going to revolutionize these bleeding-edge technologies, then my hat is off to you and you don't need me anyway.
But that's probably NOT you. Cheers!